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Gen Z, money, and the "romanticizing of struggle.

Gen Z, money, and the "romanticizing of struggle.

By , Editor, Bazaar Watch Published June 29, 2026
Manoj Kumar is a financial markets professional and consultant with over 20 years of experience in trading, market analysis, and financial strategy. He holds an MBA in Finance from CUSAT and a First-Class B.Sc. in Physics from Calicut University. More about Manoj Kumar →

A viral post by X user Prem Soni has ignited a fierce debate about Gen Z, money, and the "romanticizing of struggle."

📝 The Post That Started It All

Soni argued that Gen Z refuses to "suffer for no logical reason". He highlighted the irony of parents who sacrificed for a better future, yet criticize their children for using modern conveniences.

He illustrated this with everyday examples:

· Ordering Groceries: Using Blinkit instead of spending "45 minutes inhaling road dust and fighting a vendor to save ₹12".
· Taking a Cab: Choosing an Uber over "changing three crowded buses".

Soni concluded with a direct plea: "Stop romanticizing poverty-level struggles and let them live in the economy you built for them".

🔥 The Reaction: A Generational Divide

The post drew mixed reactions, splitting largely along generational lines.

Those who agreed argued that valuing time is smart, not lazy. They believe progress exists to eliminate "low-value problems".
The Two Futures Inside One Bank Balance

Let us understand this with a little story.

Friday evening. The salary notification arrives. Sam stares at the number. It's the same as last month. Enough for rent. Enough for groceries. Not enough for the life Sam imagined at twenty-two.

The fridge hums. The phone buzzes with stories of other people's promotions, other people's holidays, other people's houses. Sam scrolls, then stops.

In that pause, a quiet question forms: What is this money actually for?

And in that pause, two versions of Sam begin to walk forward—not in separate rooms, but in the same one, side by side, overlapping like a double exposure.

Sam looks at the number and sees time. Not now—later. A future where rent doesn't feel like a cliff. A version of life where saying "no" to a draining job is a real option. So Sam transfers a small amount into a separate account. Barely moves the needle. But the act feels like planting a seed.

At the same time, Sam looks around and feels the weight of the present. If the big milestones are out of reach, then what matters is this moment. A coffee shared. A meal that feels like a celebration, even if it's simple. So Sam takes a photo of the dinner table—instant noodles, a cracked mug, a sliver of evening light. The caption is raw: "This is what surviving looks like this week."

The free course begins—twenty minutes after work, when the brain is tired and the bed is calling. Friends invite Sam out. Sam declines, gently. "Maybe next week." The invitations come less often after a while. The evenings grow quieter. The progress is invisible—no one claps for a savings account. Sam feels the loneliness pressing against the walls. But also, faintly, a thread of something else. Agency. The future feels slightly less opaque.

Meanwhile, the responses to the photo come fast. Strangers say, "Same here." "You put it into words." "I felt this." The isolation cracks open. Sam is not just surviving anymore—they are being seen. The posts become a ritual. A diary shared with thousands. The comments become a blanket. Validation tastes sweet, and Sam stays hungry an extra hour sometimes just to get the right shot for the next post.

Months pass. A side project appears—small, but it pays. The savings account grows. The flickering tube light in the room finally gets replaced. Sam sits under the steady glow and feels... okay. Not happy. Not sad. Just safe. A brand sends a free product in exchange for a mention. Nothing life-changing, but the dopamine hits. A reel goes viral—"The real cost of hoping." Two hundred thousand views. A small stream of ad revenue begins. Not a salary, but enough for the little joys.

The years flow like water. Sam moves to a new city. A better job. A cushion that covers six months of rent. Therapy once a month. A vacation—the first real one in years. The old struggle is a memory now, sepia-toned and soft around the edges. But at parties, Sam stands slightly outside the circle. The shared pain that bonded the old group is gone. The price of moving outward was leaving the warm huddle behind. The future is secure. The present sometimes feels hollow.

In the same years, the room changes too—not renovated, but adorned. A framed print from a follower. A bookshelf of second-hand treasures. The comments section becomes a living room where people gather, share job leads, offer to buy Sam a meal. Sam is held. Deeply, viscerally held. But the ceiling is the same height. The career ladder hasn't climbed much. The content niche feels like a comfortable cage—leaving it would mean losing the only anchor. The rent is still due next week, always barely managed. The warmth is real. The walls are still there.

Years later, Sam sits in a new apartment, staring at a balance that offers choices. The tube light doesn't flicker anymore. The emergency fund is solid. The job is stable. Sam can breathe. But the old friendships have faded. The deep, raw intensity of shared struggle has softened into something quieter—safer, but thinner.

And at the same time, Sam sits in the same old room, surrounded by gifts and comments and love. The phone buzzes with notifications, each one a tiny embrace. The community is alive. Sam is deeply seen. But the savings account hasn't grown much. The future still feels like a vague shape in the fog.

Sam looks at the sky outside the window. Sam looks at the warmth inside the room.

The same Sam. Two different compasses. Both asking the same question, just in different languages:

Did I choose the right door?

One built a life. The other lived one.

One traded depth for distance. The other traded distance for depth.

Neither is a failure. Neither is a hero.

Because money, in the end, is just a language we use to say what matters to us. One Sam speaks the language of security. The other speaks the language of presence. Both are trying to protect what they love—just from opposite sides of the same room.

Some evenings, you will feel like the Sam who chose the future. Other evenings, the Sam who chose the present.

Both are still walking. Both are still learning. Both are still you.

And whichever direction you lean into tonight—may you hold that version with tenderness. Because whether you are building or living, you are doing it for the same reason:

To find shelter. To feel safe. To be loved.

That is all any of us ever wanted, in any generation, with any bank balance.

About the Author
Manoj Kumar · Editor, Bazaar Watch

Manoj Kumar is a financial markets professional and consultant with over 20 years of experience in trading, market analysis, and financial strategy. He holds an MBA in Finance from CUSAT and a First-Class B.Sc. in Physics from Calicut University. More about the team →

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